When I'm not making cards in my spare time I run my own design studio you can read more about here.
I love working with independent lifestyle brands — everything from organic teas and vegan ciders, to natural skincare and ethical fashion. Having spent over a decade in the industry, my specialisms lie in brand identity, print and packaging.
Each year I set myself a little festive project and create a Christmas card design. It's an opportunity to make something freely, with no brief, audience or market to consider.
I go a little wild with premium coloured papers and fancy metallic foils. Simply choosing a selection because I really love it, and for that reason only. It's very indulgent and it's actually harder than you think without a brief!
Working with some great suppliers everything is always responsibly sourced and fully recyclable.
I've never created my cards to make money, and in honesty I always feel so awkward promoting them across social media (I'm such a cringe saleswoman). So my decision to donate all profits to charity just makes total sense – it gives them a purpose (& a brief) so here I am.